Thomas Cook Airlines (RIP) - Fantasy Flight

Content Direction, Social Strategy
Agency: Catch London

The Big Idea

VR is perfectly placed to highlight Thomas Cook Airlines’ new routes and high-end A330 aircraft. We used three GoPro cameras assembled to capture an entire spherical perspective of the cabin scene, creating an innovative experience. We had a lot of fun with a 50+ strong crew of actors, airline staff and impersonators to bring the new destinations into the cabin, as well as providing clues which viewers can find to enter a competition to win a holiday to LA.

The Drum DADI Awards: Best Use of VR