Noom
Branded App Video

Concept, Script, Creative Direction
Agency: In-house

What is this?

I worked with Allie Whitehead to create a new, in-app intro video for Noom users. We used vibrant imagery, smooth transitions and copy (by me!) to communicate Noom’s mission, its science-backed approach and create a welcoming, no-judgement space for everyone embarking on their health and wellness journey. I was responsible for concepting, scripting and working with Allie as my art director to bring Noom’s vision to life.