Noom Branded Content

Concept, Script, Creative Direction
Agency: In-house

Noom uses the latest in proven behavioral science to empower people to take control of their health for good. Through a combination of psychology, technology, and human coaching, the platform has helped millions of our users meet their personal health and wellness goals. While Noom started with weight management, now they’re working to expand our behavior change platform to help people with chronic and non-chronic conditions. I spent some 8 months, along with my friend, confidante and kick-ass Art Director Lindsey Nowicki communicating the very premise of Noom across social and digital.