JP Morgan Chase: Making Moves

The problem

When we think about working in finance and business, we usually have a crystallized idea of the person who would choose this path. Think Gordon Gekko lookalikes and wannabes.

The idea

Meet Heather, Iris, the Frias Sisters and SueEllen Mancini; the fierce, strong, diverse womxn who make waves, businesses, money and have a few life lessons to impart.

How it came to life

This social-first video series, created for Refinery29, I was responsible for concepting, scripting, copywriting and directing the videos of business and finance womxn who have found support and success in reaching their dreams and achieving their goals.

Producer: Sloan Wilson