Invisalign x NFL

Direction, Creative Direction
Agency: Ideas United

Smile like a pro

Invisalign’s core narrative “Invis is trusted by the pros” means many different things, but it takes on a whole new meaning during the biggest game of the year. To celebrate Super Bowl, we invited the biggest NFL stars, who also happen to be Invisalign customers to share their stories of winning smiles. This way, we helped fans not only feel the importance of an Invisalign smile, but also understand the facts behind why world’s most advanced clear aligner system is the right choice.