Hyland’s - Women of A Certain Stage

The Ask

HYLAND’S wanted to work with Refinery29 to promote its new Women's Menopause Multi + Youthful Skin, Women's Multi + PMS Rescue and Women's Prenatal Multi + Digestion & Morning Sickness gummies, in a way that felt authentic and true to the experiences of real women.

The Idea: Women of a Certain Stage

Women have not been given the opportunity to express themselves. Stuck under the weight of unwritten rules, they are here to crack wide open the taboos bestowed upon their existence and reveal them for what they are: anything but forbidden.

How it came to life

Four social-first videos featuring intergenerational comedic talent, on a stage, that speak to both deeply personal, professional and universal experiences and expressions of womanhood.