GoPuff Quartertime Show

2022 Super Bowl Halftime Show featured 5 legendary rappers. We partnered with the one rapper left out—Lil Dicky—and created the world’s first Gopuff Quartertime Show.

The live musical spectacle dropped between the first and second quarters of the Super Bowl on YouTube Live, Twitter Live, and Instagram, as well as Lil Dicky’s own channels to his millions of fans.

We orchestrated a huge second screen media moment, masterminding deals with some of the most famous people on the planet that have their own products on Gopuff—Kendall Jenner, Selena Gomez, Cardi B—featuring them in the show in exchange for sharing the live feed with their cumulative audience of over a billion people.

Year: 2022