Brightwell
Brand Videos
Direction, Creative Direction, Script, Production
Agency: Ideas United
Do you know Brightwell?
Brightwell is the global leader in remittance and disbursement systems. If that doesn’t make any sense, then, welcome to the ask of this project. As a fintech company, Brightwell wanted to humanize their brand image from a stern terminology-laden brand, to one that deeply cares about how people pay and get paid across the globe. Moreover, this approach would help them expand their audience and customers; from shipping and cruising to business around the world.
I was happy to script, direct, produce and creative direct the following videos, showing us the full Brightwell payments suite, and the people behind the brand.