BodyArmor:
Spill It!

The Ask

BODYARMOR wanted to drive awareness around BODYARMOR LYTE and SPORTWATER by highlighting its Commit To Fit - New Year, New You and zhuzh up its appeal.

The Idea

Thriving in a demanding world is… really hard. And some people have it *at least partially* figured out — not by “Live, Laugh, Love-ing” their way to wellness, but by discovering what works best for them.

How it came to life

Leveraging Refinery29’s über popular Spill It YouTube franchisee showed how real people manage to stay healthy, happy and hydrated.