Batiste - Yes You Can

The Ask

Launch Batiste’s 2-in-1 Dry Shampoo. The first of its kind.

The Big Idea

Can you Dry Shampoo AND Condition? Yes, you can.

The Approach

For this revolutionary product launch, we devised an end to end 360 campaign to bring awareness to the new product and drive consideration and traffic both online and offline, including hero videos, social posts, OOH material, how to videos and so much more! We established a robust branding and infused all our content with bold, bright colors and pithy lines.