Batiste Roots Concealer

The Big Idea

Cancel that salon appointment and get hair color and roots touch up on point with Batiste Roots Concealer. We created a social media brand identity from scratch, along with content strategy and content to support the launch of the new Roots Concealer product by Batiste. We worked around the clock during video shoots for 2in1, stacking up product and model photo/video shoots to create high-end, engaging content and a color palette in-line with Batiste's spirit, but still be discernible from the rest of Batiste products.